Running a small business can be hard, especially if you’re just starting out. Marketing can be rather expensive for a new start-up, so it’s important that you find cheaper, more cost-effective ways to advertise your business when starting out. Print marketing is sometimes seen as dated, but it can be easy and relatively cheap to produce. The ideas listed below can be used to market your small business relatively cheaply.

Business cards

Business cards have long been popular, among corporations and startups alike. They have been proven to help with networking, and it’s relatively cheap to create a batch of business cards. A well-designed business card will tell prospective clients everything they need to know about your company and are small enough that they can be easily handed out to people you may want to do business with in the future.

Flyers and leaflets

Flyers and leaflets are sometimes considered to be a thing of the past, due to the rise of the internet. However, they can still be hugely effective if placed effectively. By using unique and colourful designs, you can draw the eye of potential customers, advertising your startup along the way. They’re easy and cheap to print, meaning they’re a great method for any small business to use. Flyer printing is a highly effective form of print marketing.

T-shirt printing

T-shirt printing is an idea that is a little more niche than the ones listed above, but it can be remarkably effective if utilised correctly. Many fashion companies choose to use T-shirt printing on their clothing, which means the people wearing their clothing are also acting as free advertising for the company. It may be a little harder to sell a T-shirt to people if your business is fairly new, but you could always design free T-shirts to give away to people. You and your staff could also wear printed T-shirts advertising your small business. T-shirts may cost a little more than business cards and flyers, but they’re still relatively inexpensive to produce.

These are just some of the low budget ideas you could consider to help market your small business to the public. For more print marketing ideas, head to today!