Offset printing is one of the most common methods used to produce leaflets, brochures, and other printed materials. It is a cost-effective way of producing high-quality images, text and graphics for marketing materials. But, like any other printing process, it has its own set of pros and cons that need to be considered before you decide if offset printing is the right choice for your project.

Pros of offset leaflet printing

Cost-Effective: Offset printing is one of the most cost-effective printing processes available. This method lets you create stunning, high-quality prints in large quantities affordably. This makes it ideal for large-scale projects, such as promotional campaigns or product launches.

High-Quality Output: Offset printing produces high-quality results that are sure to make your business look professional and reliable. The prints produced using this method are sharp, vibrant and clear, giving your materials a professional edge.

Versatile: Offset printing can be used to produce a wide variety of materials, including leaflets, brochures, posters, business cards, and more. This makes it a great choice for businesses that require a wide range of printed materials.

Cons of offset leaflet printing

Time-Consuming: One of the biggest drawbacks of offset printing is that it can be quite time-consuming. The process involves several steps, including pre-press, printing, and post-press finishing, which can add up to a significant amount of time.

• High Setup Costs: Offset printing requires a significant amount of setup time and materials, which can be costly. This means that it’s not always the best choice for smaller projects or those with limited budgets.

• Limited Colour Options: Offset printing is limited to four-colour printing, which means that you won’t be able to produce prints with more than four colours. This can be limiting for businesses that require more vibrant and varied colour schemes.


Overall, offset printing is a reliable and cost-effective way to produce high-quality prints in large volumes. However, it has its own set of pros and cons that need to be considered before you decide if it’s the right option for your project.

If you’re looking to create your own offset printing materials, let our team at help. Contact us today to learn about the professional printing and design services available at