Never underestimate the power of the logo. Whether you are a large or small business, your logo is the starting point of your company branding. The colours, fonts and style used will influence your marketing designs going forwards, so having the perfect logo is extremely important.
However, you do not have to stick with the same logo you started with. Even the biggest of brands have tweaked and changed their logos over time, and you should be doing the same. Here are four questions to ask yourself to work out if your logo needs to be changed.
1. Does your logo represent your business?
Your logo will feature on your company website, printed posters, flyers, letterheads and business cards, so it’s vital that your logo represents your business by using text, images or colours that match what you do. Having a really great looking logo is pointless if it doesn’t showcase your business properly.
2. Does your logo adapt for modern media?
If your logo was designed for a storefront or hand drawn by yourself or a friend many years ago, then it may not adapt well for new media. If your logo can’t be used online, social media, resized or turned into a simplified icon for web use, then you’re missing a trick and may need an urgent redesign.
3. Is your logo too complicated?
Many brands have gradually reduced their logos to make them more and more simple as time goes on. Over complicated logos with detailed images, wordy slogans and hard to read text do not have a place in marketing. Keep it simple for maximum effect and more appeal.
4. Is your logo memorable?
For branding success, your logo needs to be memorable. Your customers need to recognise it and associate it with your business whenever they see it. This helps build trust and brand recognition.
If you decide to redesign your logo you may need to update your business cards and posters amongst other marketing materials. At, you can create your new poster design and order your poster printing and business cards online and you’ll receive high quality printing for maximum effect that will complement your business. Contact us today to see how we can help.