Leaflets and flyer printing are a fantastic and ultra-effective way to advertise your business. They’re tactile, memorable and can contain all the information that a prospective customer might need in a relatively small space. But what should you include in your printed flyers and leaflets? As a business owner, you’re probably very proud of your company and want to cram as much information about it as possible into your printed materials. However, it’s important to use the available space inside a leaflet or on a flyer efficiently. That’s why we’ve compiled a list of the five things you should prioritise when deciding what to include in your printed advertising material.
1. What your business does and its USPs (Unique Selling Points)
The most important thing to include in any advertisement is a summary of your business’s services or the types of products it offers. Simply put, consumers need to know what you’re selling before they can decide if they want to buy it. This summary should be supported by your business’s unique selling points. The purpose of USPs are to convince potential customers that they need your products or services and that it makes more sense to buy them from you than one of your competitors… so don’t be afraid to boast and ensure that you include these unique points throughout your flyer printing!
2. Contact information
Contact information is absolutely essential: convincing customers of your business’s merits won’t help you if they can’t act on their decision to buy from you. Anything you could possibly say in your printed flyer to promote your business will be for nothing if your customers don’t know how to contact you. So ensure that you have a contact number, email address, website, social media handles and a contact person for each department, which should help illicit a conversation and turn a potential to a current customer.
3. Powerful imagery
Graphic design is essential for your flyer design and you have to remember a picture is worth thousands of words, especially if it showcases your goods or services. Photographs and images allow you to visually demonstrate the high quality of your products and services, so make sure you include at least one high resolution image in your leaflet or flyer design, if you’re stretched on the budget of your marketing campaign try out our professionally designed flyer templates which will give you the agency quality at a fraction of the price.
4. Special offers
If you’ve got a special offer on, make sure you advertise it in your leaflet or flyer: it can often pique a customer’s interest and cause them to seriously consider using your business. Everybody likes a good deal, after all. Remember to also advertise these offers to your current customers and not just your new ones as you want your current client base to know that they’re also appreciated and that you show reciprocated loyalty.
5. Your brand logo and slogan
It’s important for you to reinforce your brand identity in your leaflets and printed flyers, as this will help consumers remember your business. This, in turn, increases the likelihood that they will use your business in the future.
If your leaflet or flyer design includes all of these assets and pieces of information, then it should be ready to print. But if you would like some extra helpful pointers checkout one of our previous articles: How To Create High Impact Flyers
Why not check out our range of leaflets and flyer designs and printing at PrintUK.com? You’re bound to see something that’s great for your business.