A logo is the face of a business. This is the first thing people see when they look at a brand, and it’s the main thing they remember about it. Saying that a logo is an important part of any business would be an understatement. You need to make the right impression from the word go because if the logo looks unappealing, outdated or cheap, you will lose serious business because chances are, potential customers will not remember you. 

While it might be tempting to get a pre-made logo from websites like Fivver and 99 Designs, this is not a sustainable long term business idea. If you have been thinking about getting a custom logo, here are some compelling reasons why you should actually do it.

To get a unique logo

One of the most significant reasons why you should not get a pre-made logo is the fact that you may not be the only business using it. Most of these designers sell then resell these logos to multiple customers. Even worse, they use stock images available to everyone on the internet to create the logos. There is nothing unique about them. 

If you decide to hire a professional graphic designer for your logo however, you can be absolutely sure that you are getting a unique custom made logo. They will use unique images and never resell it, or even part of it to anyone. 

You get maximum use of your logo

A low cost vendor may not offer you all the files that will allow you to use your logo to the maximum effects. For instance, they may only offer you a JPEG file and even though it’s versatile, it does come with certain limitations. You can’t enlarge such a file without losing its quality and if you need screen printing or embroidery, it gets even more complicated. This is one of the major reasons why you should avoid cheap logo designs.

A professional logo designer, however, will create different files for your logo, making it possible to use them on the web, mobile devices, and printing, such as brochure printing. The designer should provide you with everything you will need both now and in the future.

To bring your business vision to life

Most start-up businesses do not prioritise logo designs, given that they have more pressing issues. However, once the business takes off and you get a clear vision of how you want to project yourself to your audience, it becomes clear where your business is going. 

A professional designer will have interest in your business and the message you are sending out there. Depending on your niche, your core values and your target audience, they will create your logo that brings your vision to life. Do you require a custom logo for your business? If yes, check out our website for more information, PrintUK.com