Designing a perfect, informative leaflet might seem like a straightforward job, but there’s actually a number of mistakes that you could run into that could affect the impact that your leaflet has. Let’s take a look at a few common errors that people make when designing leaflets and how to avoid them:
Too much text
We know that you’ll want to make your leaflets as informative as possible, but cramming too much text into your leaflet is likely to overwhelm your recipients and put them off from reading more. Short, digestible copy is far more effective than a leaflet full of minute details. A bold headline, punchy subheadings and bullet points are excellent ways to create an information hierarchy which will make your leaflet printing easier to understand. Adding details about every single product and service you offer along with your entire business history is not necessary!
Low-resolution photos (those that are low quality or pixelated) appear unprofessional and will diminish the image you want to portray of your business. If your leaflet has low-quality photos, prospects will assume that your products or services are low-quality too. You don’t necessarily have to hire a professional photographer to take your photos if you have a good-quality smartphone camera, but if you are selling products or services in an industry where your image and appearance is important, such as beauty or interior design, it’s worth getting your photos taken by a professional.
Confusing or over-complicated headlines
Even if you think that the headline you have come up with for your leaflet is particularly funny or clever, if it doesn’t clearly portray what services or products you’re offering, it is going to render your entire leaflet useless. Your prospects are not going to want to take time out of their day to try and figure out what you’re offering to them, so making the information in your leaflet as clear as possible is essential.
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