All small and medium enterprises know how vital marketing their services to the public is. One challenge for many though is marketing effectively on what can be a tight or limited budget. Unlike larger organisations, you may not have lots of spare resources to divert to this key business area.
The good news is that this does not mean you have to settle for second best when it comes to spreading the word about what you do. There are some very cost-effective marketing channels you could use which give a great ROI and also help you stay within budget. But which are the best to try out?
One of the best value ideas for any SME on a budget is print marketing. This actually covers a wide range of products from flyers to leaflets, business cards and brochures. Leaflet printing is a fantastic tried and tested marketing method. Traditional marketing resources like this do not cost lots to have produced and give a more personal way to connect with the public. Handing out professional-looking flyers or eye-catching brochures is a great way to tell local people more about your company and let them know where you are.
Social media marketing
Digital marketing is huge now and gives a great way to reach more people across the country or even globally. If you have a limited budget, social media marketing is the perfect way to get started. Accounts on major platforms like Twitter are free to set-up and easy to use. Social media marketing gives you a cost-effective way to engage in conversations with consumers and quickly let people know about any special offers you have on.
Another facet of digital marketing which is very useful but does not have to cost lots is SEO . This helps your website to rank higher in search engine results when people search for goods or services online. Basic SEO techniques like optimising images and writing meta descriptions are something anyone can do. While you may need a specialist SEO agency for more advanced techniques, picking up a few simple SEO tips online to use is not hard or costly.
Professional print marketing supplies with PrintUK.com
If your medium or small business needs top quality print marketing supplies to stand out with, get in touch today. Our range of professional-looking print marketing resources are ideal for letting people know who you are and what you do.