Social media is a thriving platform to interact with audiences, with over 4.7 billion active users found online (Ref: Social Insights). It has created a new age of communication and an entirely new way to connect with people, brands, and companies.

Whether you’re looking to promote your business or just get more likes on your personal Instagram account, social media is an essential tool in modern marketing. But how do you make sure your online presence is effective? Here are some tips for creating an effective social media strategy:

Decide if you need to be on every platform

There are so many social media platforms out there, it can be hard to decide where to spend your time. While it’s important to have a presence on all the major platforms, you don’t need to be on every one. If you do decide that you want to be on multiple platforms, it helps if you have a plan for each one. 

Interact with your followers

Interacting with your followers is a crucial part of social media strategy. While the most obvious way to do this is by responding to comments, it isn’t always easy to get a response out there quickly. This is where asking questions comes in handy! It gives you an opportunity to engage your followers while simultaneously allowing them a chance to interact with each other and share their opinions. 

Set milestones and stick to them

Set milestones for each month when rolling out any social media campaigns or strategies. This should help you determine your progress and the overall effectiveness of your plans. So make sure that you give yourself a reasonable deadline for tasks, strategies and campaigns and stick to those deadlines. 

For more on developing an online social media presence check out this fantastic blog post by Birmingham Business School: 11 tips to build a social media presence


To get the most out of social media, you should have a clear idea of how people use it and the best ways to engage with them. This includes understanding what content is best for each platform and how to interact with people through their comments or messages. If you’re looking for help creating any branding or marketing materials, get in touch with our team at today.