A brochure is a great way to showcase your business and its products. It’s also a great place to add photos, which can help tell the story of who you are and what you do. But how do you choose the right photos for your brochure design? How should they be placed on the page? And how can editing software help enhance them? We’ve got all the answers–read on!
Research your audience
To get the best results, you must understand your audience. What are their likes and dislikes? What do they need to know but aren’t asking for? What do they want to know and might not even have thought of yet?
It’s also important to remember that while there are commonalities among people in general, no two people are alike. Everyone has different interests and preferences, so it’s important to take these into account as well when creating an image for them as it ensures you <A href=”https://printuk.com/blog/how-to-connect-with-customers-using-print-marketing/" target=”_blank”>connect with them.
Select photos that relate to headings and subheadings
The photos you choose should be relevant to your brochure’s content. If they’re not, they’ll distract readers from what you’re trying to convey—and that’s never a good thing.
You can get great photos for free or at a low cost by using stock images. But if you want to make sure that your photos are high quality and clear, consider hiring a professional photographer who can help ensure that the images fit with your brand image and evoke the right emotions in readers.
• Make sure that each picture is cropped so that it doesn’t include anything unnecessary in the background.
• Make sure all of your pictures have consistent lighting and contrast levels so they look professional.
Place photos on the brochure design in a way that complements the messaging
When placing photos on your brochure design, make sure they complement the message you’re aiming for. Use them to tell a story, add interest and highlight the main message of your brochure. Brochure printing alongside leaflet printing is a fantastic way to spread your message and increase visibility.
Photos can be an amazing tool for telling stories and creating a sense of empathy with your audience, but they’re not always easy to use effectively. As we mentioned before, it’s important to research your audience, select images that complement each other and your story and place them on the page in a logical way.
If you’re looking to get the most out of your brochures, get in touch with our team at PrintUK.com to learn about our high-quality printing solutions.