Designing a booklet can seem like a daunting task at first, as booklets contain several pages of graphics and text that need to be as stylish and professional as each other. With these handy tips, however, you can create an exquisitely designed booklet while saving a great deal of time and frustration.

Don’t use too many fonts

Depending on how much space you have on each page, you have the opportunity to be creative when selecting your fonts. In most graphic design projects, it’s best to stick to using three fonts at the most; one for your main header, another for the main body and one for your sub-headings. This will help your readers navigate your booklet printing by creating a visual hierarchy so that they know what order they should read things in while allowing you to push forward any promotional content. If you can’t decide which fonts match well together, simply choose a font that has both a bold and a light version.

Decide on your colour scheme

In order to create a cohesive design for your booklet, you need to select an appropriate colour scheme. A good place to start is by choosing a colour present on the image you have chosen for your front page and base your design from that. Alternatively, you can choose a colour scheme based on your brand’s logo to change the colour of different accent features, such as your headings, banners or page numbers so that there is a colour story that runs throughout your entire design.

Leave white space

Leaving an adequate amount of space between your chunks of text and images prevents the person reading your booklet from being overloaded with visual information and gives them some breathing space to absorb the words and images on the page. It can be intimidating for readers to be confronted with a page jam-packed full of content, which can put them off from reading any further.

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