You could be forgiven for thinking that, in this era of technological dominance, the age of the business card is behind us. But you would be wrong.

Every day around 27 million business cards are printed. That is a staggering number, and really showcases the fact that business cards are valuable; they wouldn’t be printed if people weren’t able to make use of them, would they?

So, with that in mind, what does the perfect business card look like? If you are looking to print a batch to support your business, what should you be doing to highlight what you do and who you are? Business card printing is essential for business transaction.

1. Only include relevant information

Space is at a premium when it comes to business cards, so make sure that you only include information that is essential. You should state your name, your job title, your company, and how you can be contacted (generally an email or phone number). Sometimes people include websites and social media handles, but be very careful if you’re thinking about doing this because such additions can very easily make business cards look cluttered.

2. Understand your audience

You have to ensure your business card speaks to your audience. This means choosing colours and designs that will appeal to them. You can ascertain this by either looking at business cards that similar organisations are using, or you can speak to a design expert who will be able to point you in the right direction.

3. Stand out and don’t be afraid to be creative

Just because your business card should be simple doesn’t mean that you should refrain from embracing creativity. If you go to an event, for example, it’s likely that potential customers will end up taking tens – maybe hundreds – of business cards, so you need to ensure yours stands out from the rest of the pile. This could involve creating cards with a glossy finish, using colour around the card’s edges, or embossing certain bits of text.

When you are making the decision to get business cards there is no benefit in being half-hearted in your approach. By embracing high-quality printing, and by realising that graphic design for business cards means you are giving style and substance equal weighting, you will be able to create business cards you’re proud of.

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