When it comes to printing leaflets, choosing the right paper stock is an important thing to consider. The paper you choose can affect the appearance, feel, and durability of your leaflets. With so many paper options available, it can be challenging to determine the best paper stock for your needs. In this blog post, we’ll discuss the different types of paper stocks and their features to help you make an informed decision.

What Is Paper Stock?

Paper stock refers to the type of paper used in printing. It encompasses a wide range of properties such as texture, weight, thickness, and finish. These features affect the quality and overall look of your printed materials.

Types of Paper Stocks

There are various paper stocks you can use for leaflet printing. The most common types are:

• Glossy Paper

• Matte Paper

• Recycled Paper

• Coated Paper

Factors to Consider When Choosing Paper Stock

When choosing a paper stock for your leaflets, it is essential to consider the following factors:

Purpose of the Leaflet

The purpose of your leaflet will determine the type of paper stock to use. For instance, if you are printing a brochure for a high-end brand, a glossy or coated paper stock would be appropriate.


The cost of the paper stock is another important factor to consider. Glossy and coated paper stocks are typically more expensive than matte and recycled paper stocks.

Printing Technique

The printing technique used can affect the choice of paper stock. For example, if you use digital printing, you can use a wider range of paper stocks. However, if you are using offset printing, certain paper stocks may not be compatible.


Choosing the best paper stock for leaflet printing takes a good amount of research and understanding. However, with the right information, you can make an informed decision. Consider the purpose of your leaflet, your budget, and the printing technique used when selecting a paper stock. Whether you choose glossy, matte, recycled, or coated paper, ensure it aligns with your brand and meets your needs.

If you need any help choosing the right paper stock for your leaflets, or if you’d like to know more about the services on offer at PrintUK.com, contact our team to discuss your needs with us.