Small business owners are continually limited by tight budgets when it comes to business operational requirements, particularly for activities like marketing. That’s the reason print is such a great tool for marketing and sales purposes.
It can be difficult to plan promotional activities when funds are limited, so opting to market your business within your local community can be an affordable solution which can increase custom and profitability substantially.
3 print marketing tips to effectively promote your small business include:
1. Loyalty cards
Creating a customer loyalty programme can be an extremely effective promotional tool for any business. It ensures customers make repeat purchases and can also grow your customer base significantly. Business owners that do run loyalty schemes swear by this type of marketing promotion and setting up a programme is easy as you just need to print off a number of cards with details of the promotion and boxes for your employees to tick or stamp each time customers make a purchase. Loyalty cards can be distributed around your community or retained at your business premises to be handed out to existing customers at the time of any purchase.
2. Local ads or flyers
Distributing flyers in your community can also work well for small businesses in most sectors. Flyer printing is a cost effective way to spread information about the products and services you offer to a wide geographical area. You could also consider placing an ad in your local newspaper or parish newsletter. Combining any local ad campaign or leaflet distribution with discounts off purchases is a valuable incentive which is likely to encourage target customers to choose your services over competitor brands.
3. Posters or banners
Printing a range of posters or banners is also a cost-effective marketing solution for small business owners. These promotional notices can be displayed at your business premises, or in local shops, community centres and business sites. These are an eye-catching marketing solution which can get your name and services out there to the wider community.
Before making any decisions on print marketing, you’ll need to research top quality printers with the ability to offer unique small business design templates that can be used to create your printed marketing collateral. Contact the print experts at today.