And that’s probably understandable when you think that both types of printed document share a number of features – both are printed promotional materials, used to boost business trade for a specific offer, event or product, and both are very cost-effective print methods to market your business.
Having said that some (although few) printers would classify leaflet printing when the product is folded and flyer printing when it’s flat and only trimmed to size, so even in the industry there is no rule of thumb.
That said, a flyer typically has a shorter lifespan than a leaflet once the promotion in question is finished. Flyers are also usually printed in bright colours, often at A6 size and often with not much in the way of design or graphics think nightclub invitations etc…
A leaflet generally has a more professional graphic design, and its contents more carefully thought out. Often leaflet printing is on A4 or A5 paper.
Because of the difference in the weight of the paper, it is often more expensive to print flyers. Equally, the combination of colours and the more elaborate design will also contribute to the slightly higher cost. A flyer is generally a single sheet of paper printed on either one or both of its sides and weighing between 200gsm to 350gsm. Leaflets may weigh 130, 150 or 170gsm.
In terms of deciding which option to go for, much will depend on the type of business you are promoting.
Pizza shops, nightclubs, local traders and cab firms will all benefit from flyer printing, while leaflet printing is ideal for businesses looking for something a little more corporate.
However, that’s not always the case, and there may well be instances where a printed leaflet will work just as well for something like a pizza shop or nightclub.