Like any marketing campaign, direct mail is all about branding. You need to make sure that your mailing conveys the ideals, values, and culture of your brand, as well as whatever products and services you’re selling. This is now more important than ever, as today branding is one of the key factors in running a successful business. By using printed envelopes, you’re ensuring that your brand is communicated to your prospective customers even before they’ve opened the post and read about your products and services.
2. Make your campaign stand out
Now that printed and personalised direct mail usage is on the rise, as the statistics demonstrated earlier in this post, it is important that you are able to make sure that your campaign stands out from all the rest. In order to do this, you need to differentiate your printed mail from that of your competitors, by making it more aesthetically pleasing. Capturing the attention of your potential audience by having triggers and call to action on your printed envelopes i.e. voucher inside, sale on etc… Entice the customer to open and read your direct mail, think of which printed mailings you open and why, try to replicate this on your own direct mail. Remember to entice and intrigue with your personalised and printed envelopes.
3. Get your direct mail noticed
Lots of printing and direct mail is thrown away or recycled by recipients, either on purpose or by accident. However, by putting your brand on the envelope, you’re making it stand out from the rest of the post that day, ensuring that it won’t be thrown away and will be read by your customers. Think of brand awareness at the forefront of your marketing campaign. The conversions into sales of carrying out brand awareness campaigns might take a while but the objective is long term sustained business growth that can be more easily achieved if people recognise and trust your brand.
Have a look at this great content from The Drum; Infographic: consumers more likely to deal with direct mail immediately compared to email
If you want to find out more about how we can help your direct mail campaign, contact us today at PrintUK.com or on 0845 2993 923.