It’s no secret that marketing is a crucial part of any business. The way you market your product or service can make or break its success, especially in today’s competitive world. One of the most effective ways to market a product or service is through the use of well-formatted, printed marketing leaflets. In this blog post, we provide 3 design template tips that will ensure a well designed marketing leaflet.

1. Pick an appropriate size

When creating marketing leaflets, it’s important that the size matches your goals for your leaflet. The most common sizes available are:

A3 – Suitable for displays such as posters
A4 – Standard paper size, used for menus or guides
A5 – Common leaflet size, ideal for promotional purposes
A6 – Postcard size, ideal for posting through letterboxes or handing out on the street

2. Don’t use too many colours in your design

It’s important to not use a template that has too many colours as this can make your text harder to read. When there are too many colours on a leaflet, especially if they’re not complementary, the eye will have trouble following the copy. This can be especially problematic if you’re trying to create a leaflet that’s designed to be read quickly. It can also create negative associations with your brand if those trying to read your materials can’t easily find what they’re looking for. High quality leaflet printing is easy to achieve and can create fantastic results for your business.

3. Make sure that your layout is consistent throughout

It’s important to make sure that you’re using a design template that is consistent throughout, including the fonts used and the size of any text and images. This helps to create a professional image for your brand as it shows you’ve really thought about how you’re wanting to be perceived by customers and clients. If someone is looking at your company’s marketing materials and sees a range of different formats and styles, this may come across as being disorganised and unprofessional. It may also mix up the message that you’re trying to communicate to readers.

For more information on leaflet templates, contact a member of our team today.