No matter whether you are running a start-up or a well-established business, the key to communicating and retaining customers is memorability. It is important that you engage with your client base in a way that makes you stand out and ensures you won’t be forgotten, so read on for three tips on engaging new customers.

1. Use business cards

While they can be seen as old-fashioned in an era of ever-improving technology, one of the most important networking methods is using business cards. It can be easy to get lost in the swirl of social media, but once your business card is in a customer’s pocket, they are going to be reminded of you as soon as they see it.

2. Print leaflets

If you have a mailing list or you want to expand your client base by going door to door, one of the best things you can use is leaflets. They are easy to design online as businesses simply need to choose a design template and add their company information. Once you have your aesthetic design elements in place, these flyers are great for marketing. Leaflet printing is a quick and simple way to capture your audiences attention.

3. Stationary

Whether it’s notepads, envelope printing, paper or letterhead printing, adding your logo, slogan or company name to stationary is a great way to be remembered. When sending out letters, ensure to use your company paper, and why not give out notepads or small items customised with your company’s logo and name to ensure that people remember you? This is a brilliant way to make sure potential customers recognise your company name – but make sure that you customise your items with slogans or logos that ensure these future clients will know what your company offers.

For more on targeting new audiences check out this fantastic article on North American Media: Ways to Use Print Advertising to Engage a New Audience

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