Think printed compliment slips are a thing of the past? Think again! With more and more of what we now do moving online, it may seem outdated to send your customers and clients paper or card compliment slips, but doing so can have a number of great benefits for your business – here’s three of them!
1. Make your customers feel valued
We’ve talked before on our blog about the advantages that printed paper communication has over digital communication (Blog Piece: The Advantages of Traditional Printed Paper Invitations Vs Digital Invites), and in the main it serves to make your customers and clients feel more valued and appreciated, which has a positive impact on your brand image whilst improving your ROI (return on investment.)
2. Encourage more sales
Compliment slips are also useful in encouraging your customers and clients to buy more of your products or services, thus helping to increase your sales. This links back to our first point about customers feeling valued – when your clients receive their branded and printed compliment slip, they will remember the great service that you gave them, and as a result are more likely to make more purchases. Additionally, they are also more likely to tell their friends, family, and co-workers about your business, even using the compliment slips as a way of passing on your information, which could also lead to an increase in sales in the long term.
3. Be part of your brand
We really can’t overstate just how important branding ( Article: The Basics of Branding) is for businesses in today’s marketplace. In order for your business to stand out, you need a unique, coherent identity that is both familiar and recognisable, and you need a good market presence and printed business stationery contributes towards this goal. However, with every business and company now developing its own brand, how can you be sure to stand out and stay ahead of the curve? For many businesses, branding is solely an online process, whether that’s creating a website or starting social media pages – but with compliment slips, letterheads and general business stationery you could develop your branding in the real world, making you stand out from the competition. When your customers or clients receive their printed compliment slips, they’re going to remember your brand above everyone else’s, meaning that it grows stronger as a result.
If you want to compliment slips printing and designing for your business, or need any other kind of high quality printing, call us at today to see how we could help you.