Exhibitions are a fantastic way of getting your business noticed, forming new relationships that can grow your business, strengthening your brand and being an active participant in the latest your industry has to offer. Remember, your exhibition display stand is the window to your business. Exhibition display stands are a fantastic visual way you can creatively connect to your audience and tell them all about your business and the products and services you offer.
Got an exhibition coming up ? Make the most of it with by getting these three things right:
You can’t have an exhibition without a stand.
But this isn’t something that can just be thrown together. It needs to be carefully planned and designed to get attention and showcase at-a-glance what your business does – and why your visitors need to talk to you to find out more. There are a variety of different types of printed fabric display stands to choose from, the traditional roller banner to fabric display stands which can range in different sizes and shapes.
Struggling for inspiration? Try attending another event before your own exhibition. View what everyone else is doing and find out what works and what doesn’t.
This will also provide a great opportunity for you to network and get tips on what you need to be offering at your own stand. Don’t just follow the crowd though. This is a great way to get inspired, but you don’t want your stand blending into everyone else’s. Whilst branded exhibition display stands are essential other items like branded table cloths and flags are also a fantastic and unique way of drawining attention to your stand and enticing people to come over and take a look
2. Your Printed Marketing Materials
Exhibitions are busy and people will see more than just your stand throughout the day. Which means that you can’t expect them to remember everything that your team talks them through after they’ve gone. Ensuring you have high quality printed marketing materials such as brochure printing, leaflets and booklets are a great way of ensuring information about your business isn’t forgotten in the hustle and bustle of an exhibition environment.
They need something that will be there to jog their memory. To give them all the information that they were told, in a simple and easy to understand way. You need a leaflet.
In addition, if your stand is busy, you may not even have time to speak to everyone at once. So a printed leaflet is a great way to still get your message across without losing a potential client.
They need to be designed and printed in a way that they’ll actually want to read as well. So, no cheesy stock images or paragraphs of jargon-filled text. That will look like hard work and more than likely end up in the bin.
Don’t get put off though, there are tons of leaflet templates you can use to get started.
3. Your freebies
Freebies are a great way to draw people in and make them feel like they’ve gained something valuable from your stand. Even if it’s just a simple piece of business stationery. Using printed lanyards, printed pens and notepads are a great way of gifting a little something to your potential new clients, allowing them to take it way and be reminded of your business. Whatever you give away, make sure it’s branded. That way they’ll be able to remember exactly who they got it from – and what you were offering them on the day.
Need expert printing for your exhibition?
We’ll help you design and print all the roller banners, fabric display stands, leaflets and stationery your business needs to be a smash success. Just get in touch with a member of our team today. PrintUK.com
Image: Provided by DAM Structures