In today’s competitive marketplace, your business needs a brand to survive. With the internet making business more competitive than ever before, you need to make sure that your brand is strong, recognisable, and familiar to your customers and prospective clients. So, with that in mind, here are two ways that using printed stationery could help build, strengthen, and spread your brand.
1. Create brand recognition
Having a well-known brand is all about creating brand recognition (brand recognition description) – you need to make sure that when a customer sees your logo, slogan, or colours, they know that it is your company. This can be difficult to achieve, but a great way of doing it is by using printed stationery. By printing your brand colours and message on your presentation folders, letterheads, business cards, notepads, and other items of printed stationery that your customers will come into contact with, you are making your brand more familiar and therefore more recognisable. This really is an integral part of creating a strong corporate brand identity, so it should not be overlooked. Look at it this way: what’s the point of creating a brand if no one is able to recognise it?
2. Internal branding
We’ve talked about the importance of internal branding before. Previous article: Internal Branding: Print your Corporate Message, but now let’s look at it in more detail in relation to printed stationery and graphic design. As a business, you need to make sure that every part of your company knows and spreads your brand values, and that includes your staff. A good way to ensure that your staff are familiar with the brand, and are adept at describing it, is by printing your slogans and brand values on internal office stationery, like letterheads, posters, and business cards. This ensures that they are in contact with the brand at all times, and also helps promote your brand to new staff.
There you have it – two ways that printed stationery can help build your brand. If you would like to find out how Print UK could help design and print stationery for your business, call us today on 0845 2993 923 or chat to one of our customer advisors online.