Letterheads are a marketing tool that can be used to build your brand and connect with potential clients. A letterhead is an essential part of any business, as it represents the company and provides contact information for both the company and its employees. In this blog, we look at 3 ways letterheads can help with your marketing.
1. Introduces brand name
One of the most important things you can do is to make sure your letterhead is a good representation of your brand. This means that it should be easy to read, consistent with other marketing materials and give a strong first impression of what you’re offering. Letterhead printing is a fantastic marketing tool and should not be overlooked.
Your letterhead should have all the information that someone needs to know about who you are and what you do.
2. Provides contact information
If you want people to be able to contact you, make it easy for them by including a phone number and email address at the top of your letterhead or include a mailing address. This can be as simple as “PO Box 12345” or “123 Main Street” or even just your company name and street number. The more information you include here, the better.
3. Reinforces the brand
How do you want your business to be perceived? Are you a professional company with high standards, or are you casual and fun? The colour scheme and style of your letterhead will help reinforce your brand values.
For example, if your logo has a bright red background with white text and small black font, it would make sense to use a more serious colour palette for your letterhead. On the other hand, if your logo is blue with yellow text and large white font, then perhaps it would be best to use a lighter-coloured paper stock on which to print out invitations—something playful or even whimsical might fit well here. Colours and font on your letterhead can help to establish your brand.
For more information on how to use letterheads and letterhead printing, contact us today at PrintUK.com