As any start-up knows, networking can be the key to success. Meet the right people, and doors will open. Business cards are an important part of networking, as they enable you to keep in touch with people you meet and offer them more information on your company’s activities.
Here are our top five tips for designing start-up business cards:
1. Stand out from your competitors
A unique business card design is one of the most effective ways to ensure anyone you meet remembers you and your company. A cool card design can be a talking point, and it shows you are innovative and creative, two valuable characteristics for any start-up business.
2. Social media is key
Traditionally, the most important contact details to share on a business card were the company address and telephone number. Now, not only is an email address crucial, but so are the company and/or employee’s social media usernames. Depending on your business type and target audience, this might be a Twitter handle, LinkedIn details or Facebook page name. Social media info allows people to find out more about the company and keep in touch on a more informal basis.
3. Quality cards for a quality business
The quality of the card used to make a business card might seem arbitrary, but it can actually have a strong psychological effect on the recipient. A thicker card feels more expensive and less flimsy, giving the impression of a professional and successful business with money to spend on items such as business cards.
4. Bigger isn’t always better
Although it’s beneficial to print business cards on thick, good quality card, don’t choose a design that is impractically large. Business cards should be big enough to accommodate all the important information in a font that is easy to read, but not too big to fit in a business card holder or wallet. The British Standard business card size is 85 mm x 55mm, and it’s quite trendy to have them in portrait orientation at the moment.
5. Keep it simple and stylish
While a distinctive business card design can get you noticed, make sure the design is appropriate for your company and the type of people you want to work with. If in doubt, go for a design with a simple graphic, professional feel, and add your company logo or slogan.