In the digital age, it’s so easy to presume that the only way to appeal to people is through the screens they seem to be glued to twenty-four hours a day. The reality, as further explained by this Forbes article “Why Direct Mail Marketing Is Far From Dead”, is that this is anything but the case.
Direct mail marketing still matters, and here are just a few of the reasons why it’s not going anywhere:
Clearly Target Your Audience
A startup or small business needs to make sure that every ounce of effort is spent targeting loyal customers or prospects who have a high probability of conversion. Direct mail marketing allows you to decide exactly who each mail campaign is going to be directed towards, which allows you to make the most of your available resources.
Personalise Your Mail
High-quality printing whether it be flyers, brochures or leaflets is now so easy and affordable to come by, you can simply design online during your lunch break and have your custom printed materials shipped straight to you. It also allows you to address the recipient directly by name, if possible, which is a proven way of increasing recipient engagement and customer loyalty.
A familiar, Historic Institution
If there’s something that everyone is already used to, it’s the post. The idea of getting physical mail is something we’re all accustomed to, whereas digital forms of marketing are still considered somewhat untrustworthy and invasive by many people. A traditional direct mail campaign gives your prospects something they can hold in their hand.
Versatility In Marketing
A direct mail campaign can be used in a variety of different ways. For example, it’s up to you if you want to choose to do it via a poster, a high quality leaflet, a brochure, or a traditional letter with some coupons and a return form. The options are plentiful, allowing you to engage your clients through creative mail campaigns.
Affordable, Reliable Returns
Custom printing is a cost-effective choice for small businesses because it gives a consistent degree of return on the investment without requiring much capital.
For more on direct mail marketing visit the excellent article by Steven Pulcinella in Forbes Magazine.
To see just how affordable high-quality custom printing can be, take a look at our popular products and online design templates.