Whether you are a start-up looking to create an impact with your print marketing or an existing company looking to re-brand in 2020, staying ahead of design trends in the new year can help your company become an industry leader rather than a follower. In 2019 colours such as millennial pink and cool grey dominated design trends and 3D typography was utilised for many logos, so how have these trends developed and what else is set to trend in 2020?
1. Retro designs
If your company has been in business for the past 10 years, congratulations! As we enter a new decade, many businesses will release marketing materials, such as leaflets and flyers, in a retro design, reviving design trends from the 2000s. Think static motion logos and bold fonts.
2. Jewel and earth tones
For business brochures and business cards, jewel and earthy tones will be a huge trend in 2020. In 2019, many individuals introduced mindfulness and yoga into their lives, 2020 will see design trends inspired by these practices. Earthy and jewel tones often evoke a sense of calm and relaxation which more and more businesses will try to include in their branding.
3. Vintage typography
In order to innovate typography designs, many designers are looking to the past for inspiration. Geometric shapes, flowers and spirals will decorate typography in 2020 as businesses will seek to use fonts that capture the boldness of 2019 designs, with new refinement. This typography trend is set to be very effective for flyers and posters as it will create a design this is both attention-grabbing and aesthetic. Using vintage typography in your brochure printing is also a great idea.
4. Multipurpose greeting cards
We well and truly live in the digital world, which is why in 2020 greeting cards will become a much more popular way to communicate with clients and business partners. Start-ups that want to stand out and corporate companies that wish to retain their existing customer base will use greeting cards on a much more regular basis, inspiring the design trend of greeting cards that are non-event specific.
Ready to get ahead for 2020?
Stay ahead of your competition in 2020 by introducing these trends before your competitors! Still unsure how to market your business next year? Contact PrintUK.com for all of your design and print needs.