In an increasingly digital world, it can be easy to forget about the importance local business has – people love to shop local and building up a relationship with nearby prospects practically guarantees repeat custom, brand loyalty and increased revenues. However, tapping into that local market might not be as easy as it sounds, particularly if you’ve spent a lot of time concentrating on online marketing and chasing national leads while neglecting customers closer to home.
In this article, we’re going to look at how you can gain – and retain – those local customers:
1) Point people in the direction of your business
This is particularly important if your premises is located off the beaten track. Poster printing can be an effective way to put your business on the map. Why not try combining your efforts with other businesses in the town – this way, you can place each other’s posters in your window displays (provided you aren’t in competing industries) and enjoy free mutual advertising.
2) Consider flyering
With affordable leaflet and folded leaflet printing, it can be incredibly worthwhile handing out leaflets advertising your business during peak footfall periods. Let’s take a takeaway pizza restaurant, for example, handing out promotional flyers which entitle the holder to a discount is a great way to ensure your local custom improves – particularly on busy weekend evenings! Of course, this is just one example, and the Print UK team are here to help you develop an offer suited to your industry.
3) Always carry business cards
Think about how many interactions you have daily – whether you’re on public transport, casually chatting over a coffee or discussing the match down the pub, there’s always an opportunity to sell your services. Business cards are a great way of ensuring your proposals stick in the hearts and minds of your associates.
4) Get your special offers in local media
Folded leaflet printing is an affordable way of getting your best offers onto legible, easy-to-understand print media. By partnering with a local newspaper or magazine, you can put your folded leaflet inserts into thousands of local homes, and in front of the very people you’re trying to attract towards your business.
The blog Constant Contact has fantastic articles on how to market you business locally and nationally, it’s worth having a look at this article before you dive head first into your marketing efforts: 10 Ways to Market Your Small Business on a Shoestring Budget
If you’d like to know more about how affordable, high-quality printing and how great folded leaflet design could help increase revenues for your business in the local vicinity, why not get in touch with today? Our team of marketing specialists are on-hand and ready to help kick-start your latest print campaign.