According to the business website, “marketing affects most areas of your business”. As a result, “your marketing budget is critical to your success”. Printed promotional materials (such as posters, flyers, brochure printing and even business cards) allow you to achieve great marketing results on a small budget. Printed advertising is highly affordable and therefore enables you to limit your marketing budget without limiting its efficacy. But why is it so important to have a strict marketing budget? Why shouldn’t you just expand this budget?
1. Freeing up money for other areas of your business
Effective marketing is essential for your business’s success. However, it’s still only one element of your overall business model. You need to ensure that you have enough money to produce high-quality goods or buy the equipment you need to deliver top-notch services (depending on what your business offers). You also need to pay for decent business premises and hire competent employees. By ensuring that your marketing budget doesn’t get out of hand, you can keep money aside for other, equally-essential aspects of your business. Printed advertising allows you to get your message out while ensuring that you still have enough money to run the non-marketing sections of your business.
2. Creating a financial safety net
It is important for small businesses to save money just in case, at a later date, they have to deal with crises or unexpected fluctuations in their level of success. If you run a small business, you already know that there’s only one way to do this: you have to carefully manage the budget for every aspect of your business. Using printed media instead of other, more expensive forms of advertising can help you do this with your marketing budget. Basically, you have to limit your budgets so that you spend significantly less than your business makes, thereby creating a reserve of liquid capital that you can fall back on in a time of crisis.
3. Making your money go further
Imposing limits on your marketing budget gives you the chance to figure out how to make that budget go further. For example, by finding the right printing company to deploy the printed advertising for your business, you can attract as much public attention as you would with an online or televised advertising campaign but at a fraction of the cost. If you decide to put more money into your marketing budget at a later date, you’ll have the tools and skills you need to achieve a disproportionate level of impact. Naturally, this will give you an edge over your competitors.
Not convinced? Check out this great article from AzCentral: How Important Is a Marketing Budget?
Here at, we offer cheap printing on a wide variety of advertising materials. That means we can help you rein in your marketing budget and reap the benefits we have described in today’s blog. Check out our range of products on our website ( and if you can’t find what you’re looking for get in touch and a member of the team will be more than happy to help.