A brand is more than the name and logo that distinguishes your product in a crowded market. It is about how people perceive your product whenever they interact with it. If you are a start-up or a small business, building your brand from the ground up can seem like a long and challenging process, so here are a few tips to get you started.
Come up with a brand strategy
Think of a brand strategy as the blueprint for how the world looks at your business. It will help you map out how you are different from the competition by conveying your purpose and promises to customers. When creating your brand strategy, you must research your target audience and competitors. This will help inform what your brand should focus on and how it can set itself apart from the competition. Remembering to ensure your brand guidelines are followed over all aspects of you’re business, from brochure printing to office layout and design.
Develop your brand message and story
Your brand message should communicate the following:
• Your brand’s unique selling points
Figure out what makes your products different. Your USP should highlight what makes your brand truly unique and why customers should buy your products instead of the competitors’.
• An understanding of your target audience
You need to know who you are marketing to, what they care about, and what kind of language they will respond to. If you need a better understanding of your target market, Google analytics offers valuable demographic data.
• Your values and goals
What is your value proposition? Customers are increasingly becoming socially-conscious, and they want to know your stand on issues such as climate change. Voicing your stand on such matters helps create a successful brand message.
• Your story
Customers love a good story because it helps them connect emotionally with a brand. If you are unsure of your story or how to tell it, try answering these questions.
1. Why does your product exist?
2. What does it mean to you?
3. How was it developed?
Identify your brand identity
Brand identity is all about how you convey your brand to the world using visuals and messaging. This includes your logo, website design, colours, font, print, and packaging. Elements of your brand identity should be consistently applied across all channels to make your brand recognisable. Work with professionals when designing your logo and packaging design because the colours and fonts you use matter. At PrintUK.com, we offer high-quality printing and design services at affordable prices, so contact us today for more information.