Few businesses have not been affected by the COVID-19 pandemic in one way or another. For some, the business has ground to a complete halt, and they have had to make some difficult decisions. Others have clung on by changing their product lines and adapting to the new normal of the past year. Others have been fortunate in that they produce something that has been in demand (hello hand sanitiser and toilet rolls!)and has managed to come out of it pretty well.
Regardless of where your business is on the spectrum, now is the time to take a moment to reflect and consider your marketing strategy for when COVID-19 is no longer at the forefront of everyone’s minds.
Check in with your customers
If you have the contact details – email addresses or physical addresses – for your customers and they have given you permission to use their details to send them mail, check-in with them. Send them an email or a personalised printed letter explaining how your business is COVID safe, giving them any news and maybe tempting them back with an offer or two.
The past year has been difficult for everyone, and empathy and humanity has become so important. Remove the focus on selling and look at how you can show the human side of your business. Show photos of you and your team on social media, share your own Coronavirus related experiences and tell stories.
Optimise your online channels
During the initial crisis, many businesses that relied exclusively on in-person services suffered the most. Although these services were probably already available online to some extent, you probably didn’t use them very much. Businesses must refine these online channels to minimise a bad user experience as the effects of Covid-19 reveals the flaws of their online sales strategies. As you build and develop new virtual communication channels, you must also train sales teams to make consumers aware of remote services. This may include click and collect and online payment systems.
The future is still up in the air. As a business, you must plan ahead of time and adjust your strategies to ensure that business continues as normal despite the uncertainties. You need completely rethink their marketing strategies and come up with different ways to attract consumers to adjust to the new post-covid normal.
If you are looking for someone to help with your printing needs, get in touch with PrintUK.com today. We can help your business in this uncertain new era to maximise your marketing materials.