One of the biggest consumer trends emerging in 2020 is ‘buying local’ or supporting local businesses. For small businesses or businesses who only offer their services in a limited area, this is great news, providing you are able to effectively market your business to a local audience. Below we offer our top tips for promoting your business or services to a specific demographic…
1. Get involved in your local community
Look for events happening in your community and try and get your business involved. For example, you may be able to sponsor a float at a local parade or place an advertisement for your company around a stadium at a local sports event. Handing out printed leaflets at events is another great way to raise awareness for your company in a specific location. Leaflet printing is a fantastic way of spreading the word about your products and services in the community.
2. Don’t underestimate the power of social media
While you may be currently be using social media to advertise your products and services, you may not be focusing your social media efforts in the most effective areas. For example, many people use social media to find likeminded people and form local groups and societies. Think of potential groups that may be interested in your products and reach out to them online, perhaps with a promotional offer.
3. Network with other local businesses
Think of other local businesses and services in your area that you could collaborate with. For example, if you are a street food vendor you could team together with local restaurants to host a food festival, similarly if you sell fashion or beauty products you could collaborate with other local businesses to put on a fashion show. Getting involved with other local businesses is a great way to expand your audience and establish yourself as a pillar of your local community. When you meet with a new business, don’t forget to leave your business cards so they can store your details.
Hopefully, the above tips will help you reach your target local audience and establish yourself as a member of your local community. For more information about print or digital marketing services, do not hesitate to contact PrintUK.com