If you’ve encountered them before, you’ll already know that canvas prints are visually arresting and often beautiful. In fact, according to Whim Magazine (link at the bottom), a great image on a printed canvas actually “resembles an artistic painting”. Here at PrintUK.com, we understand how the medium you choose to print your content on can change its appearance. Printing an image on canvas can imbue it with a sense of artistry and an undeniable aesthetic power. What you may not realise is that the aesthetic impact of canvas prints can be used to help your business. In today’s blog, we’ll discuss how you can deploy canvas prints to increase sales, boost workplace morale and even market your business.
1. Increasing sales
The appearance of your business’s customer-facing premises is very important. Regardless of whether you sell services or physical products, when customers enter your premises, they need to feel welcome. Canvas prints that show inviting, friendly images are a great way to cultivate a warm and open atmosphere in your premises. If you decorate your premises with high-quality canvas prints, customers are likely to spend more time browsing your products or services simply because they will feel more welcome. Ultimately, this should lead to a noticeable increase in sales.
2. Boosting morale
Businesses are at their most efficient and profitable when they have happy and productive employees. Canvas prints can be used to improve office environments and other workplaces in order to make them more conducive to the mental and emotional well-being of employees. You can use this technique to boost morale and, ultimately, make your business more successful.
3. Marketing your business
While printed canvasses can’t be deployed outside, like printed posters or leaflets, they are great for advertising in interior environs. They can be deployed at business conventions as a form of business-to-business advertising. Alternatively, they can be set up in enclosed public spaces as a type of business-to-customer advertising. They aren’t often used in marketing, which means they stand out. Their eye-catching appearance means they will always attract positive attention.
Check out this great article from Whim: 5 Benefits of getting photos printed on a canvas
If you want to use canvas prints to aid your business, you can find our range at PrintUK.com