Marketing is an intrinsic aspect of ensuring success for a small start-up business. However, if you are unfamiliar with marketing processes, it can pose a daunting prospect. There are several channels that can be effectively utilised to maximise your marketing potential.

So, which are the best marketing channels to use to promote your business?

Social media

Social media marketing has been on the rise in the past few years as the digital revolution has increased the population’s online presence. Sites such as Facebook, Twitter, LinkedIn and others provide excellent platforms to post announcements and news surrounding your business. For businesses on a low budget, this is a great option because it is free.

Google Ads

Using Google Ads is another online option for small start-up companies and allows you to ensure that your website appears at the top of the search pages. It will allow you to target the local market and achieve quick results, as long as you are using the right keywords. However, unlike social media, this form of marketing comes at a price and it is easy to surpass your designated budget via this method.

Printed flyers and leaflets

Sometimes the traditional ways can be the best and most effective methods of marketing your company. Choosing a skilled and trusted print shop to help design and print eye-catching and colourful flyers and leaflets is an excellent way to generate an extensive customer base. Leaflet printing is a fantastic way to capture your audiences attention.

Selecting this method of marketing offers many advantages. Firstly, you will be able to reach a wider scope of potential clients for your business. Not everyone has an online presence, so handing out tangible marketing flyers that everyone can receive, read and enjoy allows you to target your marketing campaign to a wider demographic.

What is more, when you hand out printed leaflets, people are more likely to take a moment to read them, rather than quickly scroll past text as they would on a screen. If you choose a high-quality printer to design and produce your leaflets, you will also benefit from the added advantage of securing the attention of your potential customers.

For superior, high quality printing, get in touch with today.