In our digital world, offline marketing is often an afterthought for new businesses. But there is still merit in the tried and tested approaches that have worked in the past. Sales brochures and flyers can still drum up business, but only if you approach them in the right way. The tips below will enable you to get the best return possible for the money you spend producing physical sales brochures for your business.

Know your audience

Whether you’re writing copy for a website or a sales brochure, an awareness of your target audience is essential. There’s no sense writing a sales brochure for a tech-savvy audience if your audience is largely tech-illiterate. Using the right language and targeting pressure points that will resonate with your audience will make your sales copy much more effective.

Remain focussed

The make your sales brochures effective, you should stick to the AIDA system. AIDA is an acronym for Attention, Interest, Desire and Action. You need to get the reader’s attention as quickly as possible and then make them interested enough to read on. Use your sales copy to raise their desire for your product or service, and finish with a call to action, encouraging them to take the next step towards making a purchase.

Don’t skimp on your printing

It doesn’t matter how well-written your sales copy is if the brochure itself is cheaply produced. A cheap brochure will reflect poorly on your business as a whole and is more likely to end up in the bin before the recipient has even read it. For a small business, reputation is everything. Without positive word-of-mouth, a small business is unlikely to grow into a more substantial operation. The costs of a high-quality brochure printing service are negligible compared to the benefits they bring.

If you approach them with care and consideration, sales brochures can form a crucial pillar of your overall marketing strategy. Digital marketing is important, but online marketing can never completely replace traditional marketing methods. Once you have finalised your sales brochure’s design, get in touch with us to find out how we can help turn it into a final product worthy of your brand.