So, you saw our 3 essential print products to market your start-up and now you’re gaining traction. It is time to take the next step and find out how to stand out against your competitors with our 3 marketing tips for small businesses.
Master Multi Channel Branding
Revisit your marketing materials. Do they reflect your industry and clearly deliver your Unique Selling Point? Is your branding cohesive across your online and offline presence? If in doubt, it’s time for a redesign!
Start out with your niche. Is it clear the service you offer from the graphic design elements selected? Do not push away your ideal clients with vague services or uncertain promises.
Remove this barrier by focusing your marketing design around the work you offer: a gardener might use a green-blue colour palette, while a contractor might select a thick, brick-like font face. Next, clarify this message by establishing consistent branding across all your marketing materials, both online and in print.
Offer A Personal Touch
Give your customers the value they will not get elsewhere by offering personal touches. Use Digital Sticker Sheets and Compliment Slip Printing to appeal to your customers with a sense of familiarity. Include client testimonials on Posters and Brochures to secure that next sale.
Ensure repeat orders from existing customers with a professional ‘Thank You’ card and market yourself as a small local business to help word of mouth attract more customers your way.
Select High Quality Printing
Select high quality print options with bold, readable copy and an eye catching design. Consider your colour choice and the desired format of marketing materials to distribute.
Will you opt for tradition printed materials like leaflets and business cards? Or, will you think outside the box with our Fabric Display Stand printing items, great for conventions and large scale business events, or our recycled letterhead stationery.
Marketing your small business should not break the bank. PrintUK offers cheap printing online and bespoke custom quotes to suit your needs.
Why not try our Biodegradable Matt Laminated Business Cards?