Whether you are just starting out in business or are ready to expand, you will need to get your branding right if you are to grab customers’ attention and succeed. Branding covers all aspects of your business from your website to your company logo and your flyers, leaflets, and business card printing. Your brand should be consistent, professional and appealing.
Here are five simple tips to help get you started.
Intelligent use of colour
Colour affects the way people think and feel and it’s important that you choose the right colour scheme for your brand message. Think about the colours that are commonly associated with your particular industry; for example, green is often associated with eco-friendly companies and health, whereas professional organisations often use dark blue, as this signifies seriousness.
Invest in a designer
Many small businesses on limited budgets think that they can’t afford to hire a print design company for their logos, business cards etc. But can you afford not to?
It is worth the expense of having your logo and other branding materials professionally designed, as the impression you create is all-important. Amateurish and cheap-looking material is only going to give the impression that your company is underfunded and poorly run, and this will drive customers away, rather than draw them to you. You can use design templates for a fraction of the cost as they tend to offer a suite of matching stationery designs from business card templates to letterheads and leaflets.
Consistency is important
Perhaps the most important rule of branding is to keep it consistent and simple across all your material – your website, your logo, business cards, brochures, and social media platforms. This will make it easier for people to remember your brand and avoids confusion, while looking professional and smooth.
Don’t be afraid to update
While it’s important to remain consistent and not chop and change your brand every few months, you also need to modernise every so often. Small changes can be made which will bring your logo up to date and make it look fresher, without losing the impression you’ve worked so hard to create. By way of an example, take a look at how Pepsi’s logo has gradually evolved over the years.
To find out how PrintUK.com could help you to develop your new brand, why not contact us today.