Every small business needs to let potential customers know about their products and services. This is most often done through social media platforms, websites and email marketing. But, one of the oldest marketing methods, the humble flyer, is just as strong as ever and shouldn’t be dismissed. Below we explore the importance of flyer printing for every small business.
Why you need to use flyers
Flyers are an easy and effective way to tell people on the street about your services and products. They may have never seen your website, or may not be on social media. Even if they are online, they may take more notice of a flyer that is handed to them rather than scrolling through their news feed. Our attention spans are sadly getting shorter, so a flyer is a quick way of grabbing that potential customer’s attention.
You need to get it right
You need to take time and plan your flyer. A professionally designed and printed flyer will make a much better first impression than a handwritten one, and first impressions really do matter. Using an online print design service will not only make the process effortless with its step by step guide and online checks, but it will also save you a lot of time.
Choose the main points
It’s vital that you get your main points across, and that this information is quick and easy to read. We are more likely to read a flyer when it features bold and large type, as opposed to small font. Keep to the main facts, keep it simple and always use your company logo.
Always print in colour
You cannot underestimate the importance of colour on your flyer. Always try to avoid printing in black and white unless your design requires. Try to limit your colour choice to two or three and that it makes the print easy to read. Using too many colours can appear messy and make the information more difficult to process.
Here at PrintUK.com, we offer a wide range of flyer printing services that are ideal for the small business. Create your own flyer design, or use our online design template tool. To learn more, simply browse our website and get in contact with us today.