Unless you’ve been living under a rock the past few years, you’ll know that digital marketing is here to stay. But that doesn’t mean that all other forms of marketing are suddenly extinct – especially not print. In fact, in some ways, print media is now a more effective means of delivering a message because of the digital boom.
Here are 3 reasons that high-quality printing might be the right choice for your marketing strategy.
#3: Digital over-saturation improves print engagement
Have you ever heard of the term “banner blindness”? Essentially, this refers to a phenomenon whereby users literally don’t see digital advertisement anymore. Their brain sees so many of them that it eventually just filters them out. As an advertiser, this is an absolute no-no, and it lends a lot of credence to the idea that physical printed media is a superior way of delivering marketing messages. Whether it’s leaflets, brochure printing, or anything else, printed media captures focused attention – even if just for a moment – in a way that digital simply cannot.
#2: Print is perfect for local businesses
As the name suggests, the world wide web is global in its outlook. This means that advertisers have a larger reach than ever before, but it can make it tough for businesses with a more local focus. And while local targeting is possible with digital marketing tools, it’s far less precise than targeting cities or countries. Print marketing is the ideal solution here. It’s far easier to drop a few hundred printed flyers directly through the letterbox of local prospects than try to target them digitally – and it can be more cost-effective, too.
#1: Augmented Reality blends digital and print
As we mentioned above, print and digital are not mutually exclusive – your business can use both. But how? Well, one great example of print and digital working in perfect harmony is AR, or Augmented Reality. This technology allows advertisers to print a code or other image on any form of physical media, which can then be scanned with a smartphone to create interactive experiences. These experiences could be anything – from a three-dimensional shark bursting from the page to a simple link to your website. The options are almost limitless.
For more on why print advertising is still important in todays world, check out this article by Pop Art Machine, Traditional Print Advertising Vs Digital Marketing: Why Not Use Both?
If you’d like to learn more about how print could give you the edge in a digital world, get in touch with the PrintUK.com team today.