Designing the perfect logo for your business or brand is an essential step to ensure cohesion and consistency across your company. It is also an essential tool for customer recognition and developing a reputable and trustworthy image in your industry. Remember, your logo is going to be on everything from business cards, flyers , leaflets to corporate branded items and posters. So, continue reading to discover our five top tips for creating the perfect logo to help those cards and flyers stand out from the crowd.

1. Figure out your brand identity

The most important step in creating the perfect logo for your company is figuring out what is the image you want to convey to customers. In order to do this, you need to understand your brand’s identity. Make a list of the words and phrase you would use to describe your company and then consider which of those phrases you would like customers to associate with you. It will probably take some trial and error, but eventually, you should have a pretty good idea of your business’s ‘personality’ and message you are trying to get across. 

2. Keep it simple

When in doubt – keep it out! The best designs are minimal, to-the-point and eye-catching. Think of Apple, Pepsi or McDonalds; each is designed with simplicity in mind, yet they all convey everything that the customer needs to know. Choosing an overly-complicated design reduces brand recognition, and it comes across as confused. Knowing your brand and the message you want to portray is crucial in creating a self-assured and simplified logo.

3. Consider hiring a designer

Just because you know how to use Microsoft Paint does not mean you will be able to create a unique and longlasting company logo. Although it is certainly cheaper to do it yourself, you will always benefit from hiring the expert eye of a graphic designer, especially if they specialise in logos! A good designer will listen to your ideas and create something perfect for your business.

4. Understand colour psychology

We associate colours with emotions and experiences, for example, red is exciting, green is fresh, yellow is happy, etc. Once you have a good grasp of your brand’s unique selling point and identity, you should find it easier to choose which colour represents your message. If you specialise in creating eco-friendly products for instance, then the obvious colour for a logo would be green, but it could also be combined with orange to convey cheerful energy or blue to advertise trust. 

5. Make it unique

Try to stay away from any clichés or trends in the logo-making world. You should be aiming for a logo that will stand the test of time, not one which needs changing in a year. When coming up with design ideas, ask yourself whether it has been done before or if it looks similar to another company’s logo. Try not to go with the first thing that pops into your head, as you don’t want consumers to be confusing you with another brand!

For more on some of the best logo designs, check out Just Creative’s article: Logo Design and Trends 2019

If you are looking for affordable, high-quality printing to market your business, contact today. Our personalisation services can meet any budget, and with a range of templates as well as offering bespoke printing, you are bound to find the solution to create the most effective logo.