Printed marketing materials such as flyers, posters, brochures and leaflets can help to give your business an edge. Despite their immense marketing power, printed materials aren’t used as commonly as televised, radio and online adverts. As a result, they stand out and have the potential to grab consumers’ attention. However, you can’t rely entirely on the innate novelty of printed media. You also have to ensure that your printed marketing materials are as eye-catching as possible if you want people to read them. That’s why we’ve created a list of simple tips that will help you achieve this.
1. Utilise Bright Colour
Black-and-white marketing materials are usually too old-fashioned and understated to be eye-catching. Conversely, marketing materials with very elaborate colour-schemes are easy to overlook because no single colour stands out. That’s why we recommend designing marketing materials with several distinct blocks of colour.
Bright hues stand out when they aren’t crowded by other colours. However, you can also utilise splashes of contrasting colour or different-coloured text to highlight them further. The exact colours you choose should depend on your brand, as different pigments have different connotations. For example, according to ‘Small Business Trends’ red “creates a sense of urgency” whereas green is “associated with health, tranquility, power and nature”.
2. Choose Images That Show People
It has been conclusively proven that people are more drawn to images that include other human beings. As a result, if you’re going to use images in your marketing materials, we strongly recommend that you choose images of people instead of simply showing images of your products. Consumers are much more likely to take notice of a printed advert that shows someone they can relate to than an advert that just shows a product.
3. Use Design Templates
Choosing the right layout and image-to-text ratio for your adverts can be difficult if you’re not a professional graphic designer. Luckily, this doesn’t have to be a problem. Instead of designing your printed marketing materials from scratch, we strongly recommend that you use an online template that will help you create a visually arresting advert.
For more on the Psychology Of Colours see the great article on Small Biz Trends.
Here at PrintUK.com , we pride ourselves on offering cheap printing on a wide range of different advertising materials. We also provide handy online templates. Check out our range of popular products to get started today.