Starting a new business can be both exciting and nerve-racking, particularly if you haven’t run one before. In addition to setting up your premises and obtaining the tools or equipment you’ll need to run your start-up effectively, you’ll need to recruit customers and make connections with other businesses. Printed media can really help with this process. The website StartupNation, which is dedicated to helping and advising new businesses, points out that “print ads can still produce solid results,” even in the digital age. Print is also affordable and can be used to establish a professional reputation. In today’s blog, we’ll look at the three types of printed media that all new businesses should invest in.
1. Business cards
Business cards are absolutely essential for start-up owners like you because they are incredibly versatile. They can be given to prospective customers as a form of advertising or handed to other business owners to demonstrate your professional credentials and establish a positive reputation in the local business community. They contain a lot of information but are also small enough for recipients to carry around with them. This makes it more likely that a recipient will keep your business card and refer back to it when they want to find out more about you.
Leaflets are a very powerful advertising tool. Like business cards, their strength lies in their versatility. Leaflet printing is a fantastic and cost effective way of reaching potential new customers and clients.They can be sent out as part of a direct mail campaign, given to potential customers on the street or left in prominent places where people can pick them up. They can reach consumers in a wide variety of different ways and can contain enough information to convince them of your business’s USPs. However, they are also small and light. This makes them easy to distribute while also ensuring that they won’t overwhelm consumers with too much content.
When you’re starting a new business, it’s important to announce it in an attention-grabbing way. Nothing draws the eye like a large, glossy poster. Having several posters printed and put up in your local area will help you alert the community to the existence of your business and give prospective customers a chance to find out more about it.
To read more on advertising your start-up check out the article written by StartUp Nation: 4 Types of Print Advertising For Your Start-Up
Here at PrintUK.com, we provide bespoke printing for business cards, leaflet printing, posters and countless other forms of media. As a new business owner, you can use these tools to establish a customer base and integrate yourself in the business community. To see what we have to offer, visit our product pages.