The internet is growing ever more popular by the day, and becoming a bigger and bigger part of our lives. Even so, physical marketing is still highly effective for all businesses.
Actually, direct mail is the third most popular advertising medium for UK businesses. So, it is worth investing in – but how do you make the most of your direct mail drive?
Step 1 – Research Your Market
You can only physically mail your high-quality printing to so many people. That means you need to do some homework, to make sure you’re properly targeting the right audience for your mailshot. If this is your first direct mail drive, it may be worth running several smaller campaigns simultaneously rather than one larger one. This will allow you to get a better idea of the demographics your business appeals to, and how they respond to your advertising.
Flyer and leaflet printing when used in a direct mail environment isn’t an expensive form of marketing, but ensure you make every penny count by properly targeting your market.
Step 2 – The Star Of The Show
So you know who you intend to market to, but what are you going to market? Are you going to simply promote the existence of your business? Or do you want to make a specific product or centrepiece the core attraction? This is your opportunity to show some innovation, so resist the urge to simply mail money off coupons or “BOGOF” offers – instead be creative. Show how your business is providing a product or service like no other.
If you want to make sure your direct mail drive is as effective as possible, it needs to be clear and concise. If you are unsure of how to design your printed leaflet, check out our wide range of leaflet design templates.
Step 3 – Be As Personal As Possible
Your customers likely already receive a lot of promotional mail, so resist the urge to play it safe. Don’t be generic, and don’t make them feel like they’re just one of a number. Direct mail can be personalised to a higher degree than ever before. Use things such as their proper name rather than generic “Sir/Madam”, and reference previous purchase decisions if you have the data available.
For more on direct mail, take a read of this fantastic article in Decision Marketing: Direct Mail Budgets Hold Firm As Adspend Hits £22.2bn
Take your first step to a profitable direct mail drive now – contact for high-quality leaflet and flyer printing!