Despite the focus on digital marketing, printed brochures still have a valid place in the marketing mix. Before you set about designing and printing your next brochure, consider these top tips to help you create something that will truly make an impact on your target audience.
1. Know your audience
No piece of marketing communication is worthwhile if it doesn’t appeal to your target audience. Consider the needs of the recipient, what will appeal to them visually and what they want to find out and understand from the brochure.
2. Quality control
Consider the quality of the material you are producing as low-quality materials and low-resolution photographs won’t look appealing and could have the reverse effect and put people off. High quality brochure printing is essential for a successful marketing campaign.
3. Texture talks
Think about how you can add textual elements to the design. Physical features will help to enhance the finished product and heighten its visual appeal. The use of foils, embossing and die cuts will make your brochure stand out amongst the crowd.
4. Include a call-to-action
Remember it’s vital that the reader of your brochure understands what they can do as a result of it. If the end-user doesn’t have something to act on, an opportunity has been missed to engage future customers or users.
5. Consider the surroundings
Think about where the finished version of your brochure is going to be positioned and seen, for example, it may be that the brochure needs to fit into a certain space or container. The brochure still needs to have a visual impact so that potential readers will want to pick it up and read it.
6. Branding synergy
Be clear about the branding and visual aspects of the design including the shape, size and format of the brochure and ensure these fit in with other elements of your marketing campaign. It’s important that all communications look alike and that both branding and messaging is consistent.
7. Check, check and double-check
Before you submit the final copy to print, make sure it has been thoroughly proofread and double-checked. Finding a mistake once something has been printed is costly to put right.
8. Know your print spec
Print specifications are really important, especially for your budget. Ensure you understand all the elements such as quantity, paper stock and size, paper quality, folds, colours and bleed so you understand what this means for the costs of the project.
Find out how PrintUK.com can help with your next brochure printing project and for all other print enquiries.