As technology becomes more prevalent in our daily lives, multi-channel marketing is fast turning into a necessity for any business wanting to maximise their reach. Seamlessly blending your printed marketing materials, such as flyers, posters, and folded leaflets, with your online presence can be difficult – particularly for a small business.
Follow these three key steps to ensure multi-channel marketing success.
Step 1 – Know your goal
Multi-channel marketing is a solution that can help you achieve a number of outcomes. Understand as early as possible what you’re hoping to achieve, so you can target your efforts more effectively. For example – are you looking to drive sales? Increase your brand awareness? Or promote a specific product/service?
It’s also important to know your audience. Understand as much as possible about who your intended audience is, what they’re looking for, and what they respond to. The more research you do, the more likely your multi-channel marketing efforts are to encourage engagement. Folded leaflet printing is an effective way of communicating to a wide variety of audiences using targeted and relevant information.
Step 2 – Pick your channels
There are so many varied channels available for multi-channel marketing that it can be overwhelming, particularly for a start-up business. There are many factors that you should consider when choosing the right channels for your marketing campaign.
Where is your target audience most highly concentrated? How can you most effectively engage with them? What can you afford? High-quality printing is available online, allowing you to creatively design a wide range of folded leaflets, flyers, brochures, and so much more.
Step 3 – Be consistent
It’s impossible to overstate how important it is to show a united message and branding style across your various marketing channels. This ensures your potential customers have as consistent an experience as possible, however they interact with your business.
Your colour schemes, font choices, logos, and tone of voice should be consistent between your social media profiles, brochures, flyers, and posters. This consistency makes the journey between two channels, i.e from physical to digital, as seamless as possible.
The cornerstone – quality printing
However you choose to approach multi-channel marketing, ensure that you’re investing in the best quality online printing that you can. Contact today for high quality folded leaflet quotes and see how these can positively impact your business.