We live in an increasingly digital world, but offline marketing is still both popular and effective for any small business looking to make its mark. As with all things, however, there are key mistakes many businesses make that damage the effectiveness of their offline marketing efforts.
Here are three of the main mistakes you need to avoid.
Not combining online and offline
While offline marketing is still popular and effective, the world is still increasingly tech-focussed. That means any business that only deals with one to the exclusion of the other is missing out. High-quality printing is only so effective without a website of equal quality to back it up, and vice versa.
There are many ways businesses can combine online and offline marketing effectively. Ultimately, your offline marketing methods should support and complement your online marketing presence. Don’t fall into the trap of getting side-tracked and only focussing on one marketing avenue.
Not Having A Plan
Getting cheap printing done is now easier than ever. You can design online and have a stack of flyers, posters, or leaflets delivered to your door in days. Flyer and leaflet printing are great ways to engage with new and existing customers. They look great, they’re made well, and they’re eye-catching. But now what are you going to do with them?
Make a clear and well-defined strategy of how you’re going to use your offline marketing materials in the most effective ways possible. If you have leaflets, plan the locations you intend to target. If you’re using direct mail, make sure your mailing lists are up to date.
Not Getting Professional Help
The rise of online printing has made high-quality printed marketing materials accessible and affordable to the small business – from both a time perspective as well as a financial one. With so much to do, you only need to invest a few minutes in designing something with a specialist such as PrintUK.com
For more on marketing tips for your start up, check out this fantastic article on Just Entrepreneurs: Top 7 Affordable Marketing Tips for Your Start Up
You may be tempted to take the DIY approach. The truth is, however, that you don’t save much in the way of time or money. It’s much more effective to trust the professionals. Contact the specialists at PrintUK.com today to learn more about how your business can benefit from high quality online printing.