The logo for your brand is one of those things that is probably more important than you’re giving it credit for. Having the wrong logo can make you appear unprofessional, and can give out the wrong brand identity and values. Good, well-thought out logos can make your brand more recognisable, can instil the image you want to portray of your brand, and can help to build trust.
Here are three top tips for designing the perfect logo for your brand.
Is it unique?
These days it’s near impossible to create anything truly unique, but when designing your logo you need to make sure that it doesn’t infringe on any existing logos. Check it against others to ensure that yours isn’t too similar to other logos, or your business could be doomed before it starts. With this in mind, its work checking copyright and trademarks for anything that may be similar, remember you also don’t want your own company being mistaken for theirs in the future. When handing your business cards you also want the potential customer to remember you and the only true way of achieving this is by being unique.
The psychology of colour in web design
Colour is an incredibly important part of a brand. Several studies have been done into how different colours effect us, and has found that certain colours cause certain reactions. For instance, blue is a calming colour and is most popularly used in website design as it is the only colour in the top three most desired colours for both men and women. Red can cause aggression, passion or even hunger, depending on the context.
Orange is thought to be the best colour on a call to action, with red as the second best. When creating your logo, consider these points and do your research. Be sure to think about your brand identity and try to match the colours to the reactions that you want and the message you’re sending.
Check out this great article by Vandelay Design: The Psychology of Color in Web Design
Keep it simple
Your logo should be kept as simple as possible. A good rule to follow is to design it so it’s memorable enough that someone could draw it after seeing it for only a few seconds.
Remember that you need to use your logo on a variety of different marketing material from business cards, posters, brochures to websites, emailers, social media etc…
Most major brands have a simple logo, simplicity sells these days. With the enormous amount of content we digest on a daily basis, the simple things stand out to us and are much easier to remember. Simple, hard-hitting designs that are full of colour and character work better than overly complicated or intricate logos that can make your brand less memorable.
Just before you begin your logo graphic design endevour I would reccomend that you have a read of one of our previous articles: Simplicity In Logo Design – Why It Matters
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