Each year, more and more companies are turning to the internet and social media to expand their reach, but that doesn’t mean you should forget about printing marketing altogether! Read on to learn 3 ways digital and print marketing can work together.
1. Add your social media handles to your print materials
Everyone is on some form of social media these days, so if you’re wanting to expand your online following, why not let your local audience know by adding your account handles to your flyers, leaflets and posters? Everyone recognises the little symbols that have become synonymous with social media today – the ‘f’ for Facebook, the bluebird for Twitter, the camera lens for Instagram, and so on. This is perhaps one of the most successful ways of combining your print and digital marketing efforts. Ensuring your social media icons feature on all your printing endeavours, especially brochure printing.
2. Utilise QR codes to increase customer engagement
Over the last decade, the use of QR codes has grown more and more popular. When customers scan a printed QR code on a poster or flyer with their phone, they’re taken to a website or portal where they can learn more about your business or explore the resources you have on offer. This is essential for giving customers the information they want fast, as today, users are done with anything that’s slow and time-consuming.
3. Use CTAs to convert from print to digital
A lot of printed advertising material is passive, with the goal of spreading awareness about a product or service. Utilise your printed materials to generate more traffic online by including CTAs that entice people to visit your social media accounts or website. You can entice them with the promise of promotional coupons or more information about special deals and bargains.
For more on digital and print marketing check out this fantastic article on Marketing Dive: 3 ways combining print and digital could improve your marketing campaigns
Contact PrintUK.com today
We hope we’ve inspired you to take your digital and print marketing to the next level. Make sure to get in touch with our expert and friendly team at PrintUK.com by calling us on 0845 2993 923 or sending us an email at firstname.lastname@example.org for your printing products and social media marketing needs today.