According to Science Direct, a strong brand identity is a must for any business wanting to make a success of themselves. This is especially the case in a market flooded with similar companies and services; if you want to stand out, you have to make your brand something that’s unique, eye-catching and above all keeps your customer’s attention long enough to stick in their memory. If the science proves it, it’s got to be true, right?
Create a Positive Association
From colour psychology to simply choosing messaging and imagery that makes your customers smile, there’s a lot to be said for creating a brand that appeals to the people that will see it on a personal level. You can capture the interest of your customers by opting for bright colours, designs that appeal to the eye and even clever concepts or ideas that make them think. The important thing is that they think of your business when they need that brand or service.
Outside the Box
Doing what everyone else is doing is not going to help to capture interest. Whether it’s changing up your direct mail marketing, opting for unique sizes and shapes when it comes to your posters or other marketing materials, or simply choosing something that you haven’t tried before, thinking outside the box can allow you to put yourself squarely in your customer’s shoes, and find what works.
Analyse Your Competitors
You might have an amazing idea for your next campaign, but before your get brochure printing or direct mail making take a look around and ensure your concept is as unique as you think it is. Seeing what your competitors are already doing is a great way to ensure your concept, and content is completely innovative and new – impressing your customers and creating a brand identity that’s stronger than ever.
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