If you’re looking to effectively market your business, it can be difficult to know what kind of promotion is relevant in the modern, digitally connected world. With many businesses making great use of online marketing, it might seem that direct mail and print is less relevant; but this couldn’t be further from the truth. In fact, there’s a whole new market for direct marketing; and it’s one you should definitely invest in alongside your digital marketing plan.
Reach a Larger Audience With a Unified Method
While more people than ever are using search engines and digital methods to find shops and services local to them, there are still many potential customers who search for what they need in more traditional ways. Combining your email marketing or social media campaign with a physical print counterpart can ensure you reach that wider audience with a design that is unified and on-brand throughout. High quality printed brochures, booklets and leaflets are a great way to reach your target audience and give them directed information about the products and services you offer.
Invest In Your Customers
In many ways, online marketing can seem to be the cheaper option, but that means there are many other businesses competing for the same space and the same customers. This not only makes it more difficult to differentiate from those businesses, but it can also have an effect on the decision-making process potential customers have. In fact, according to Forbes direct mail is actually considered to have a strong perceived value. Investing in high-quality print versions of your marketing, with great graphic design, can be a great way to show your worth as a business, and the amount you’re willing to invest in reaching your customers.
From Physical to Digital
Have a particular message, online offer or digital campaign that you want to draw your customers to? Direct mail doesn’t have to be a way to bypass all that digital work you’ve put in; it can be a jumping point for customers to help them discover more about what you can offer, whether you opt for a URL or a QR code so they can easily transition from physical to digital.
At PrintUK.com, we know the value of great print marketing – especially when used alongside its digital counterpart. Contact us today to find out more about how our direct mail printing can help bring together your next marketing campaign.