Digital and print marketing are two forms of modern marketing, and both are crucial to successfully advertising your business to potential customers. However, there is always room for improvement, and luckily, there are steps you can take right now to do just that. Here are four easy, actionable steps you can take to make your marketing more effective. 

Learn About SEO

Search Engine Optimization, or SEO, is a term you might see thrown around a lot without having the slightest clue of what it actually means. SEO is optimizing your website to help it rank higher on Google searches, plain and simple. The first few searches that are returned by Google are much more likely to be clicked on, so your marketing strategy depends on your page ranking high. If you’re looking for a way to boost your content, check out this list of blogs and resources to help you learn. 

If you’re looking for the next step after learning a little bit, you can check out SEMRush, which allows you to analyze keywords, look at your competitors’ SEO, and generate easy-to-read reports to help you sift through the data, all to help your content rank higher on Google.

Re-Evaluate Your Graphics

Too often, small businesses have a hodge-podge of graphics they use that don’t match on their websites or across their marketing, which can lead to brand confusion among consumers. Avoid that confusion and help your loyal customers find you by taking a look at the graphics and logos you have across your digital and print marketing. It’s absolutely critical that you have the same graphics across all your profiles so customers know it’s really you they’re trying to do business with. If you need some help revamping your logo, check out this great free logo designer.

Track Your Success

If your marketing materials don’t offer you detailed feedback on what works for your target market, you’re missing out on valuable insights. These insights can help you optimize your marketing content to reach your business key performance indicators, or KPIs. If you’re looking for the KPIs you should be measuring, check out this comprehensive list

Once you’ve determined your KPIs, you need to track how successful your marketing campaigns are. There’s a bunch of tools to accomplish this, but Google Analytics is one of the best ones out there because of the sheer amount of data Google collects. It’ll help you better understand your user base so you can tailor your marketing materials to their needs. 

Revamp Your Print Marketing

Don’t forget about print marketing; it can still be an effective means of marketing even though it may seem as though print is in decline. If you don’t have business cards, get some. A unique, professional looking business card can still work wonders with potential clients. Put together a brochure to help put your brand’s mission in front of people. 

Consider sending a printed newsletter out instead of opting for the emailed ones that often get forgotten in someone’s inbox. Put your logo on some freebies and hand them out at the next small business conference you attend. Putting some renewed energy into your print marketing campaign can breathe new life into your business.

Effective Marketing Isn’t Hard

You don’t need to have a marketing team to get after effective marketing yourself. With the powerful digital tools we have available to us now, it’s cheap and easy to put together a great marketing campaign that can grow your business effectively. Hopefully these tips gave you something to think about and you’re ready to put them to work for you and your business today.