People have long predicted the death of print media. But while it’s true that marketing spend has increasingly been focused on digital strategies like social media marketing and pay-per-click advertising, traditional print marketing materials like brochures, flyers and business cards continue to play an important role in the marketing mix. Here are five reasons your small business should embrace print marketing in 2019 and beyond.
1. Print media is more engaging
On average, a typical consumer spends up to 25 minutes reading a print magazine, but just two minutes browsing a website. When it comes to engagement and holding the full attention of the reader without any distractions, print is still king and offers an effective way to reach your target audience.
2. Print marketing retains a higher level of consumer trust
As digital saturation grows, research has shown that traditional marketing channels retain a higher level of consumer trust. According to the CMO Council, 63% of consumers said they would respond more positively to a traditional print ad than one that appeared on social media.
3. Print media helps you shout above the noise
With consumers being continually bombarded with online adverts and promotions, people start to become blind to them and don’t even notice they are there. By contrast, it is virtually impossible to not notice a leaflet or flyer that has been posted through your letterbox. Leaflet printing is a fantastic way of engaging with your targeted audience.
4. Print appeals to our senses
There’s just something about the feeling of holding and touching a tangible brochure or flyer that can’t be replicated through digital platforms. Traditional marketing materials continue to be a great way to engage your audience and increase the credibility of your business.
5. Print marketing can enhance your digital marketing
To succeed in the long term, businesses should embrace both print and digital marketing strategies. Using interactive innovations like QR codes within printed marketing materials is a fantastic way to bridge the gap between the two and can be used to drive more traffic to your digital channels.
For more on the return of print check out this article on CMO by Adobe https://www.cmo.com/opinion/articles/2015/1/22/digital_first_conten.html#gs.2k8a4t
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