In an era where the trend for digital marketing is at an all-time high, many SMEs are making the mistake of eschewing traditional print media and focusing their budgets on things like pay per click ad campaigns and on-site SEO.
While we’re by no means suggesting that your business should abandon digital marketing entirely, we do suggest that you consider how folded leaflet printing can help drive sales and raise awareness of your company, its products and its services – and here’s how:
Folded leaflets can increase traffic to your website
A printed folded leaflet hitting a potential customer (either within a trade publication or as part of a direct mail marketing campaign) can actually encourage leads to visit your website – particularly if your leaflets offer an incentive, such as a discount code. You can even combine your direct mail campaign with your social media marketing by offering exclusive discounts for liking or following your social media account pages.
Folded leaflet printing is cost-effective and has a quick turnaround
Ever wondered how during election campaigns you seem to receive the latest up-to-date information on promotional political party leaflets mere days after an issue or hot-topic has been discussed? That’s because folded leaflet printing is incredibly fast, regardless of the run size your business needs. Cheap printing is cost-effective too, which is always a bonus when trying to keep your marketing spend to a minimum. Checkout this great article from the Startup Donut: Promote your business
Leaflets are straight to the point – with no hidden costs
When it comes to pay per click marketing, you might find yourself having to spend aeons in order to create an effective campaign (think negative keywords, avoiding bidding on expensive keywords and so on). With a leaflet you can say what you like, how you like it and when you want to, without having to worry about incurring any additional AdWords costs.
If you’re considering printed leaflets but don’t know where to start, you don’t need to worry – at we’re here to guide you through the process, from conception to completion. We have an eager team of graphic designers who are on hand to bring your project to life, ensuring that your folded leaflet printing campaign is a success! Still not convinced? Checkout one of our previous blog articles to help your business make the correct decision on printing. Leaflets vs Posters: The Printing Showdown.